Discovery & Overview
Prepared for prepad.io by Creative Clout. The thinking behind a video that earns understanding in seconds & gets buy-in.
Who we're talking to
Our read on who the video has to resonate with inside these companies.
Whether planning a single pad or managing hundreds of billions in capital spend, the work is still being done in spreadsheets today. They need to see there's finally a better instrument for it.
The one who finds you, books the demo, and immediately gets it, because they're the one living the manual grind. Then they re-pitch it to people who weren't on the call. The video carries it for them.
The stakeholders who won't ever open the software but have to green-light it. They need the pitch in plain terms: what changes, and why it's impactful to the organization.
While they may not be evaluating the workflow, they're evaluating the number. They need confidence that a cost estimate is defensible before capital gets committed against it.
Never overcomplicating the pitch with technical jargon. Not dumbed down: technical enough to be credible to the engineer, plain enough that a VP can repeat it, and clear enough that finance sees the ROI.
An asset the whole organization can get behind.What your buyers are actually dealing with
A spreadsheet produces a figure, not a prediction. Nobody knows how far off it is until the program is underway.
The bigger the capital program, the more expensive a small percentage error becomes.
Time spent building and rebuilding models is time not spent on the actual engineering decision.
Changing one design assumption means rebuilding the model, so most scenarios go unrun. The team commits to the first plan that looked reasonable.
Cost and cycle time problems show up once the program is underway, when the options are gone and every fix is expensive.
The cost estimate itself. Every other consideration here traces back to not trusting that number, making it the strongest single idea to build the script and 60-second video around.
The rest become supporting beats where / if they fit the video.What they understand after watching
The viewer's takeaways and how the messaging is digested, in order of priority.
Using spreadsheets is guesswork, and it exposes risk and cost.
That's simply the old, inefficient way of doing things.The real UI brought to life, showing them they don't have to be back-calculating from a static estimate.
There's a better way of doing things. Here's what modern looks like for capital spend management.A bold claim or quick case study results.
How their life and business improve with prepad.io.A quick punchline around: 'built by engineers who did this exact job' or 'backed by Devon Energy and Chevron's Catalyst Program.'
Not a gimmick vendor - The industry already vetted these guysBy the end of the video, the viewer is pointed to one clear call to action.
Book a call | Contact Us | Get Started etc.Why this pulls weight
The video educates and intrigues prospects so they show up already understanding. Calls with your team aren't purely exploration and discovery: less time answering the same questions, more time on implementation and next steps.
An evergreen asset pulling people into your buyer journey across every platform, placement, and touchpoint, without your team present.
The optics alone match the echelon of your buyers. It builds trust and heightens perceived value in seconds.
How we'd approach it
For a cold, category-unaware audience, a first-timer needs orienting before anything else.
Oriented fast, then straight into product visuals and payoffs, so watch retention holds.
Enterprise sophistication that belongs in front of a serious operator, but never a boring watch. Modern, on-brand visuals with direct, punchy verbiage.
Words, pacing, and on-screen messaging get locked in Step 1: Scripting. This document is the direction and high-level thinking.
Your real product, brought to life (Motion FX example)
Your real product, brought to life on screen. No raw screenshots like the ones live on your site today.
Which will likely cover a solid chunk of your key views.
If there are screens you'd want for your site that don't make the final cut, we're glad to flesh those out.
Not a full UI overhaul, but enough to refresh the key screenshots on your site.So your team can reuse everything down the road if necessary.
Pricing & what you get
Based on what we covered, the 60 second explainer is the best fit for what we laid out in this doc. We'll make revisions until your satisfied.
Tight and fast. Best for highlighting a new feature.
Perfect length to set the stage, show the product, and land the ask (What this doc is built around).
Great for detailed walkthroughs and multi-feature deep-dives.
Path forward
After a deeper look at the prepad.io site and LinkedIn, we'll have questions about specific product features:
Discovery & Overview
Prepared for prepad.io by Creative Clout. The thinking behind a video that earns understanding in seconds & gets buy-in.
Who we're talking to
Our read on who the video has to resonate with inside these companies.
Whether planning a single pad or managing hundreds of billions in capital spend, the work is still being done in spreadsheets today. They need to see there's finally a better instrument for it.
The one who finds you, books the demo, and immediately gets it, because they're the one living the manual grind. Then they re-pitch it to people who weren't on the call. The video carries it for them.
The stakeholders who won't ever open the software but have to green-light it. They need the pitch in plain terms: what changes, and why it's impactful to the organization.
While they may not be evaluating the workflow, they're evaluating the number. They need confidence that a cost estimate is defensible before capital gets committed against it.
Never overcomplicating the pitch with technical jargon. Not dumbed down: technical enough to be credible to the engineer, plain enough that a VP can repeat it, and clear enough that finance sees the ROI.
An asset the whole organization can get behind.What your buyers are actually dealing with
A spreadsheet produces a figure, not a prediction. Nobody knows how far off it is until the program is underway.
The bigger the capital program, the more expensive a small percentage error becomes.
Time spent building and rebuilding models is time not spent on the actual engineering decision.
Changing one design assumption means rebuilding the model, so most scenarios go unrun. The team commits to the first plan that looked reasonable.
Cost and cycle time problems show up once the program is underway, when the options are gone and every fix is expensive.
The cost estimate itself. Every other consideration here traces back to not trusting that number, making it the strongest single idea to build the script and 60-second video around.
The rest become supporting beats where / if they fit the video.What they understand after watching
The viewer's takeaways and how the messaging is digested, in order of priority.
Using spreadsheets is guesswork, and it exposes risk and cost.
That's simply the old, inefficient way of doing things.The real UI brought to life, showing them they don't have to be back-calculating from a static estimate.
There's a better way of doing things. Here's what modern looks like for capital spend management.A bold claim or quick case study results.
How their life and business improve with prepad.io.A quick punchline around: 'built by engineers who did this exact job' or 'backed by Devon Energy and Chevron's Catalyst Program.'
Not a gimmick vendor - The industry already vetted these guysBy the end of the video, the viewer is pointed to one clear call to action.
Book a call | Contact Us | Get Started etc.Why this pulls weight
The video educates and intrigues prospects so they show up already understanding. Calls with your team aren't purely exploration and discovery: less time answering the same questions, more time on implementation and next steps.
An evergreen asset pulling people into your buyer journey across every platform, placement, and touchpoint, without your team present.
The optics alone match the echelon of your buyers. It builds trust and heightens perceived value in seconds.
How we'd approach it
For a cold, category-unaware audience, a first-timer needs orienting before anything else.
Oriented fast, then straight into product visuals and payoffs, so watch retention holds.
Enterprise sophistication that belongs in front of a serious operator, but never a boring watch. Modern, on-brand visuals with direct, punchy verbiage.
Words, pacing, and on-screen messaging get locked in Step 1: Scripting. This document is the direction and high-level thinking.
Your real product, brought to life (Motion FX example)
Your real product, brought to life on screen. No raw screenshots like the ones live on your site today.
Which will likely cover a solid chunk of your key views.
If there are screens you'd want for your site that don't make the final cut, we're glad to flesh those out.
Not a full UI overhaul, but enough to refresh the key screenshots on your site.So your team can reuse everything down the road if necessary.
Pricing & what you get
Based on what we covered, the 60 second explainer is the best fit for what we laid out in this doc. We'll make revisions until your satisfied.
Tight and fast. Best for highlighting a new feature.
Perfect length to set the stage, show the product, and land the ask (What this doc is built around).
Great for detailed walkthroughs and multi-feature deep-dives.
Path forward
After a deeper look at the prepad.io site and LinkedIn, we'll have questions about specific product features:
Discovery & Overview
Prepared for prepad.io by Creative Clout. The thinking behind a video that earns understanding in seconds & gets buy-in.
Who we're talking to
Our read on who the video has to resonate with inside these companies.
Whether planning a single pad or managing hundreds of billions in capital spend, the work is still being done in spreadsheets today. They need to see there's finally a better instrument for it.
The one who finds you, books the demo, and immediately gets it, because they're the one living the manual grind. Then they re-pitch it to people who weren't on the call. The video carries it for them.
The stakeholders who won't ever open the software but have to green-light it. They need the pitch in plain terms: what changes, and why it's impactful to the organization.
While they may not be evaluating the workflow, they're evaluating the number. They need confidence that a cost estimate is defensible before capital gets committed against it.
Never overcomplicating the pitch with technical jargon. Not dumbed down: technical enough to be credible to the engineer, plain enough that a VP can repeat it, and clear enough that finance sees the ROI.
An asset the whole organization can get behind.What your buyers are actually dealing with
A spreadsheet produces a figure, not a prediction. Nobody knows how far off it is until the program is underway.
The bigger the capital program, the more expensive a small percentage error becomes.
Time spent building and rebuilding models is time not spent on the actual engineering decision.
Changing one design assumption means rebuilding the model, so most scenarios go unrun. The team commits to the first plan that looked reasonable.
Cost and cycle time problems show up once the program is underway, when the options are gone and every fix is expensive.
The cost estimate itself. Every other consideration here traces back to not trusting that number, making it the strongest single idea to build the script and 60-second video around.
The rest become supporting beats where / if they fit the video.What they understand after watching
The viewer's takeaways and how the messaging is digested, in order of priority.
Using spreadsheets is guesswork, and it exposes risk and cost.
That's simply the old, inefficient way of doing things.The real UI brought to life, showing them they don't have to be back-calculating from a static estimate.
There's a better way of doing things. Here's what modern looks like for capital spend management.A bold claim or quick case study results.
How their life and business improve with prepad.io.A quick punchline around: 'built by engineers who did this exact job' or 'backed by Devon Energy and Chevron's Catalyst Program.'
Not a gimmick vendor - The industry already vetted these guysBy the end of the video, the viewer is pointed to one clear call to action.
Book a call | Contact Us | Get Started etc.Why this pulls weight
The video educates and intrigues prospects so they show up already understanding. Calls with your team aren't purely exploration and discovery: less time answering the same questions, more time on implementation and next steps.
An evergreen asset pulling people into your buyer journey across every platform, placement, and touchpoint, without your team present.
The optics alone match the echelon of your buyers. It builds trust and heightens perceived value in seconds.
How we'd approach it
For a cold, category-unaware audience, a first-timer needs orienting before anything else.
Oriented fast, then straight into product visuals and payoffs, so watch retention holds.
Enterprise sophistication that belongs in front of a serious operator, but never a boring watch. Modern, on-brand visuals with direct, punchy verbiage.
Words, pacing, and on-screen messaging get locked in Step 1: Scripting. This document is the direction and high-level thinking.
Your real product, brought to life (Motion FX example)
Your real product, brought to life on screen. No raw screenshots like the ones live on your site today.
Which will likely cover a solid chunk of your key views.
If there are screens you'd want for your site that don't make the final cut, we're glad to flesh those out.
Not a full UI overhaul, but enough to refresh the key screenshots on your site.So your team can reuse everything down the road if necessary.
Pricing & what you get
Based on what we covered, the 60 second explainer is the best fit for what we laid out in this doc. We'll make revisions until your satisfied.
Tight and fast. Best for highlighting a new feature.
Perfect length to set the stage, show the product, and land the ask (What this doc is built around).
Great for detailed walkthroughs and multi-feature deep-dives.
Path forward
After a deeper look at the prepad.io site and LinkedIn, we'll have questions about specific product features:
⚡Get started sooner⚡
Make your $500 deposit before our Aug 4th call &
We'll show up with the script done -
ready for review.
⚡Get started sooner⚡
Make your $500 deposit before our Aug 4th call &
We'll show up with the script done -
ready for review.
No Risk: We'll refund you if it's not a fit
No Risk: We'll refund you if it's not a fit
A small collection of Hype videos and Explainers built to stop the scroll, excite prospects and elevate your product.
