Production Brief · July 2026

Video 1: The Demo Film

Drafted for Gortex by Creative Clout

Deposit receivedScripting underwayScript review call: Wednesday

01 · Locked in

What we're making

Confirmed on our call. Nothing here needs a decision.

The dating app story

Gortex shown through a platform already signed on. Doubles as your YC demo video.

$7,500

~60 seconds

Running ~5 seconds over is free. The script decides the final length.

Voiceover included

Human options or AI with up to 10 voices to iterate through. We pick together.

Everything is yours

All rights and project files transfer to Gortex, voiceover included.

02 · The film

One match, end to end

The onboarding call, the agents venturing out and comparing notes, and the transcript coming back to both people. Underneath it all, Gortex is the decisioning layer, choosing what each person sees and able to explain why. Clean type, clean motion, nothing that feels like a marketing ad.

Two agents talk, two people match, and Gortex made the call.

Beat by beat

01Hook02The idea03The match04The engine05Ask

Open on two people about to meet, so the stakes are human

Land the category in one line

Let the agent-to-agent match play out on screen

Close on Gortex as the engine and one clear next step

03 · Timeline

The YC window

Two schedules on the table. We confirm the expedited plan on Wednesday's call.

Standard

About four weeks

Script, storyboard, and animation at the usual pace, with full revision rounds between each stage.

Expedited target

Built around your YC decision window

Compressed stages, same quality bar. We bring the exact dates to Wednesday's call once the team has mapped it.

Revision speed is the schedule

The stages themselves are fast. What stretches a project is the time between a draft going out and a decision coming back. On an expedited schedule, same-day approvals on your side are what keep the date real.

04 · From your side

What we need from you

Three script questions and one habit. Answers can come by reply or on Wednesday's call.

Whose screens appear?

The dating app's real UI, a stylized version of it, or Gortex's own layer visualized. This shapes the storyboard more than any other call.

How technical does the engine beat get?

One line and a reveal, or a beat that shows the decisioning layer working. YC can handle depth; the question is how much serves the story.

What can we claim publicly?

The site says private beta. We want the video's language to match where the product actually is, so nothing in it needs walking back.

Keep the references coming

The Apple spot is bookmarked. Anything else that feels right, send it over. Taste notes early beat revisions late.

05 · The roadmap

Where this is heading

The journey you laid out, in order. Video one builds the motion system, designed frames, and script structure the rest reuse.

VIDEO 01

In production

The dating app story

One match, end to end, with Gortex as the engine underneath.

VIDEO 02

Planned

Self-serve ads for any platform

Blogs, marketplaces, and people-search platforms running their own ad engine.

VIDEO 03

Planned

Semantic ranking, live

The podcast moment: rankings shifting in real time as the conversation changes.

VIDEO 04

Its own slot

The brand film

The Apple-inspired one your heart is set on. It deserves a dedicated slot, not a rushed one.

Bundled quote coming separately

Since video one establishes assets the rest reuse, later videos tend to quote lower. We are putting together a bundled quote for the roadmap; each video still gets scoped on its own.

06 · Where we are

The full process

Discovery & Overview

You are here

Script

Storyboard & Creative Direction

Animation & Production

Wednesday's call

The agenda

Review the script draft together

Lock the creative calls: whose screens, how technical

Confirm the expedited timeline for the YC window

Bundle pricing for the roadmap

And if any questions come up before then, just ask.

Prepared by Creative Cloutgortex.ai · July 2026

Project Overview

Video Approach & Roadmap

Drafted for Gortex by Creative Clout

From our callWhich film we make firstThe demo film is the working plan given the YC window. The brand film is mapped right beside it, in case seeing both side by side changes the call.

Everything below updates to the film you pick. We lock the order together on Wednesday's call.

The demo film, beat by beat

Hook→The idea→The match→The engine→Ask

Open on two people about to meet, so the stakes are human

Land the category in one line

Let the agent-to-agent match play out on screen

Close on Gortex as the engine and one clear next step

Fast, with no wasted seconds

Reviewers watch at speed. The cut gets to the match quickly and keeps moving.

Minimal, brand-first look

Clean type, clean motion, nothing that feels like a marketing ad.

Exact language comes in the script

Words, pacing, and on-screen messaging get locked in Step 1: Scripting, which is already underway.

01 · Audience

Who we're talking to

Investors first, future platform customers close behind.

The audience

Consumer platforms that want their own ad engine, and the investors watching Gortex build it.

Who the videos have to win

The YC partner reviewing the application.

The founder or product lead of a consumer platform.

The wider audience meeting Gortex for the first time.

It earns the next meeting.

Clear enough for a YC partner skimming applications, and concrete enough that a founder watching knows exactly what Gortex would do inside their product.

Define the category once, and every audience gets it.

02 · Considerations

The viewer this video serves

A YC partner deciding fast, and any founder wondering what Gortex actually does.

They decide in seconds.

YC partners watch a lot of demo videos. This one has to land the idea before they move on.

The category is new to them.

Decisioning has always lived inside walled gardens. The video shows it working outside one.

The agent flow is the wow.

Every user gets an agent, the agents talk, and a match comes back with the transcript. Seeing it beats describing it.

What the demo anchors on

The story follows one match end to end: the onboarding call, the agents venturing out and comparing notes, and the transcript coming back to both people. Gortex is the engine underneath, making every step personal.

Two agents talk, two people match, and Gortex made the call.

03 · Message hierarchy

What the video leaves them knowing

Built to make a new category concrete. Three beats, in order of priority.

What Gortex is, in one line

Out-of-the-box decisioning for any consumer platform, the way Stripe made payments plug-in simple.

If they remember one thing, it is the category.

How the dating app runs on it

One user, one agent, agents talking to each other, and a match backed by a transcript.

The use case makes the abstraction real.

It integrates itself

Gortex agents read the platform's code and map the data model, so there is no integration project.

Removes the biggest objection before it forms.

04 · Outcomes

Why the demo film does the work

It carries your YC application.

The demo video slot is where the product gets to speak for itself. This fills it properly.

Fewer "what does Gortex do?" conversations.

Category creation means education. The video does the first round of it before you ever get on a call.

It keeps working past the deadline.

The same cut carries the story across your site, socials, and investor follow-ups long after the application is in.

YC application→Your site→Investor follow-ups

05 · UI polish

Your product, brought to life

We design the screens, not screenshot them.

Key frames of the dating app flow and the Gortex layer get rebuilt cleanly for the video.

The invisible part becomes the visual.

Agent conversations and decisioning turn into motion design, so the hardest thing to explain becomes the most watchable.

You keep the project files.

All rights and assets transfer to Gortex, voiceover included.

06 · Investment

Pricing & what you get

The demo film runs around 60 seconds. Standard timeline is about four weeks; we are mapping an expedited schedule for the YC window and will confirm it Wednesday.

~30 seconds$4,000Demo Film

Tight cut. The match and the engine, straight through.

Recommended

~60 seconds$7,500Demo Film

The full use case with room for the integration story.

Included & add-ons

Run ~5 seconds overFree

Voiceover, human or AI (up to 10 AI options)Included

Vertical 9:16 reframe$500-750

Deposit received. Scripting is underway, and the script decides the final length.

07 · Next

Path forward

1Review this doc and reply with any thoughts.

2Send over any notes or references before Wednesday.

3We draft the script and send it ahead of the call.

4Wednesday: we review the script together.

WednesdayMeeting agenda

Review the script draft together

Lock which film goes first

Timeline check for the YC window

Bundle pricing for videos two and three

Note

You laid out a bigger roadmap on our call, and video one starts building the assets the rest will reuse, like:

The motion & visual systemDesigned product framesThe script structure

That is why we are putting together a bundled quote for videos two and three, coming your way separately. Each video still gets scoped on its own. And if any questions come up before Wednesday, just ask.

The full process

Discovery & OverviewYou are here

Script

Storyboard & Creative Direction

Animation & Production

Examples