Production Brief · July 2026
Video 1: The Demo Film
Drafted for Gortex by Creative Clout
Deposit receivedScripting underwayScript review call: Wednesday
01 · Locked in
What we're making
Confirmed on our call. Nothing here needs a decision.
The dating app story
Gortex shown through a platform already signed on. Doubles as your YC demo video.
$7,500
~60 seconds
Running ~5 seconds over is free. The script decides the final length.
Voiceover included
Human options or AI with up to 10 voices to iterate through. We pick together.
Everything is yours
All rights and project files transfer to Gortex, voiceover included.
02 · The film
One match, end to end
The onboarding call, the agents venturing out and comparing notes, and the transcript coming back to both people. Underneath it all, Gortex is the decisioning layer, choosing what each person sees and able to explain why. Clean type, clean motion, nothing that feels like a marketing ad.
Two agents talk, two people match, and Gortex made the call.
Beat by beat
01Hook02The idea03The match04The engine05Ask
Open on two people about to meet, so the stakes are human
Land the category in one line
Let the agent-to-agent match play out on screen
Close on Gortex as the engine and one clear next step
03 · Timeline
The YC window
Two schedules on the table. We confirm the expedited plan on Wednesday's call.
Standard
About four weeks
Script, storyboard, and animation at the usual pace, with full revision rounds between each stage.
Expedited target
Built around your YC decision window
Compressed stages, same quality bar. We bring the exact dates to Wednesday's call once the team has mapped it.
Revision speed is the schedule
The stages themselves are fast. What stretches a project is the time between a draft going out and a decision coming back. On an expedited schedule, same-day approvals on your side are what keep the date real.
04 · From your side
What we need from you
Three script questions and one habit. Answers can come by reply or on Wednesday's call.
Whose screens appear?
The dating app's real UI, a stylized version of it, or Gortex's own layer visualized. This shapes the storyboard more than any other call.
How technical does the engine beat get?
One line and a reveal, or a beat that shows the decisioning layer working. YC can handle depth; the question is how much serves the story.
What can we claim publicly?
The site says private beta. We want the video's language to match where the product actually is, so nothing in it needs walking back.
Keep the references coming
The Apple spot is bookmarked. Anything else that feels right, send it over. Taste notes early beat revisions late.
05 · The roadmap
Where this is heading
The journey you laid out, in order. Video one builds the motion system, designed frames, and script structure the rest reuse.
VIDEO 01
In production
The dating app story
One match, end to end, with Gortex as the engine underneath.
VIDEO 02
Planned
Self-serve ads for any platform
Blogs, marketplaces, and people-search platforms running their own ad engine.
VIDEO 03
Planned
Semantic ranking, live
The podcast moment: rankings shifting in real time as the conversation changes.
VIDEO 04
Its own slot
The brand film
The Apple-inspired one your heart is set on. It deserves a dedicated slot, not a rushed one.
Bundled quote coming separately
Since video one establishes assets the rest reuse, later videos tend to quote lower. We are putting together a bundled quote for the roadmap; each video still gets scoped on its own.
06 · Where we are
The full process
Discovery & Overview
You are here
Script
Storyboard & Creative Direction
Animation & Production
Wednesday's call
The agenda
Review the script draft together
Lock the creative calls: whose screens, how technical
Confirm the expedited timeline for the YC window
Bundle pricing for the roadmap
And if any questions come up before then, just ask.
Prepared by Creative Cloutgortex.ai · July 2026

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