Discovery & Overview
Prepared for homeservicepass.com by Creative Clout. The thinking behind a video that earns understanding in seconds.
Who we're talking to
Both sides of your marketplace, and the video each one needs.
Two very different pitches. Trying to fit both into one video would water down each of them, so we'd build one for each side.
They already pay for pest control, cleaning, and the rest, and they never know who to trust. The free services alone are worth more than the pass costs.
They're buying leads from Angi and Thumbtack that get sold to four other companies. You bring them a customer who already paid to be there.
We rebuild your app once. The second video reuses every one of those pieces, which is why it costs a fraction of the first.
Both sides covered without paying twice.What your buyers are actually dealing with
What each side is thinking before they ever hear about you.
Finding a decent contractor means asking a neighbor or gambling on reviews. Most people just put it off.
Pest control, cleaning, windows, carpets. Paid one at a time it's a real number every year, and it never feels like a deal.
A bad job, a surprise bill, a no-show. That memory is why people wait until something breaks.
Angi and Thumbtack sell the same lead to four companies. They pay whether they win the job or not.
Someone who paid to join is already serious. That's a completely different call than a shared lead.
The value math. The pass pays for itself before a homeowner uses a single discount, and that's the fastest thing for a cold viewer to grasp. Exactly how we phrase it gets locked in the script.
Lead with the value, then show what's behind it.What they walk away understanding
The viewer's takeaways and how the messaging is digested, in order of priority.
The single idea for the homeowner video. Everything else in the sixty seconds supports it.
If they remember nothing else, they remember this.Pest control, bin cleaning, garage door tune-up, window washing, carpet cleaning, home cleaning. Named on screen so it feels real.
This is the part that sells the pass.Roofing, electrical, HVAC, concrete, even dog waste pickup. Member pricing you can't get anywhere else.
The pass keeps paying after the free stuff runs out.Browse providers, book, done. Shown in a phone frame using your real app.
Seeing it beats describing it.These aren't random names off a list. Worth a beat since trust is the real objection.
One clear action at the end.
Why this does the work
Nobody scrolling Meta knows what a home service pass is. A video explains it faster than a landing page ever will.
We pull short vertical cuts out of the master for testing. New angles don't mean new productions.
Homeowner video sells passes. Provider video recruits supply. Same build, same assets.
How we'd approach it
The pass paying for itself is the hook. It goes in the first three seconds.
Voiceover converts better because they hear it and see it. We keep it moving so it never drags.
We rebuild your actual screens, not generic mockups. You give us a login and we handle the rest.
Exact language, numbers, and on-screen text happen at step one. This doc is the direction.
Your real product, brought to life
Designed from scratch, every piece editable. Not screen recordings.
Anything we design is yours to use on the site or in ads.
So future cuts cost a fraction of starting over.
Pricing & what you get
You wanted both sides covered without paying for two full productions. Here's what that looks like.
Homeowner only. Tight, one idea, hard.
Homeowner only. Room for the value, the app, and the ask.
Everything listed below. $13,000 if you bought each piece separately.
Path forward
Six finished videos for $8,500 instead of $13,000. The reason we can do that is the expensive part happens once. Your app gets designed and rebuilt a single time, and every other deliverable in that list is built from those same pieces.
It also changes what things cost you later. Once the project files are yours, a new ad cut starts from a finished library instead of a blank page, so the next asset is a small job rather than another full production. Most video shops can't offer that because they are editors, not motion designers, and they have nothing to reuse.No Risk: We'll refund you if it's not a fit