Explainer Video Overview

Video Approach & Direction

Drafted for Luxyride by Creative Clout

From our callTwo ways to build your explainerBased on what you're looking for, we see two ways to approach it. One does more of the selling, one shows more of the platform. Both are mapped out below, so you can feel out which makes the most sense.

Everything below updates to the direction you pick. We lock it together live on a call.

The story-led build, beat by beat

Hook→Problem→Solution→Demo→Proof→Ask

Hook them in the first seconds

Make them feel the cost of the current way

Present the solution as the obvious answer

Back it up with proof and authority

Make the call to action a no-brainer

Problem set clearly up front

A cold travel team needs orienting before anything else, so the arc opens on the job they know and its cost.

Pace that holds attention to the CTA

Oriented fast, then into product visuals and payoffs, so retention holds to the end.

Sophisticated, credible tone

Enterprise polish that belongs in front of a corporate travel manager. Modern, on-brand, never a boring watch.

Exact language comes in the script

Words, pacing, and on-screen messaging get locked in Step 1: Scripting. You already have a draft, so we shape it together rather than writing from zero.

01 · Audience

Who we're talking to

Corporate travel teams meeting LUXY for the first time.

The buyer

Corporate travel teams and the arrangers inside them.

Who the video has to win

The travel manager who approves the tool.

The arranger who books the ride.

The passenger being booked for.

It speaks to the whole committee at once.

Clear enough for a booker to act on, polished enough to reassure the executive, and direct enough for the travel manager to forward.

One asset the whole team can get behind.

02 · Considerations

The viewer this video serves

Someone meeting LUXY cold who needs a reason to care before a demo means anything.

They do not know LUXY yet.

First contact. The video has to earn attention before it can explain anything.

They need to feel the cost.

Relayed details, scattered tools, thin margin for error. The video names the cost they stopped noticing.

They need a reason to trust.

An executive is in the car. The standard of service has to come through before they hand over a booking.

What the story anchors on

The arc opens on the cost of booking the current way, then turns to LUXY as the fix. Joe made a point about an ecosystem where a trip carries its own details forward, and the whole story pays that off by the end.

Start with the problem every travel team knows, end on the version where it is solved.

03 · Message hierarchy

What the video leaves them believing

Built for a viewer who needs the why. Four beats, in order of priority.

The problem is real and it is theirs

Booking for someone else is manual, scattered, and easy to get wrong. The video names it before offering a fix.

If they remember nothing else, they remember this cost.

LUXY solves it end to end

One booking, then the trip carries its own details to the passenger, on your real screens designed cleanly.

Here is what the better way actually looks like.

The passenger is never left guessing

Driver, car, and timing reach them by email, text, and app without the arranger relaying any of it.

Why LUXY is credible

A short proof beat so the claim does not float: the standard of service a corporate travel team can stand behind.

Why the claim holds up.

04 · Outcomes

Why the story-led build does the work

Fewer "what does LUXY do?" conversations.

The video educates the travel team before the first call, so conversations start at next steps.

It sells when your team isn't in the room.

An evergreen asset that carries the full story across LinkedIn, your site, and follow-ups without anyone presenting it live.

LinkedIn→Your site→Follow-ups & email

It matches the level of your buyers.

The optics meet the standard a corporate travel team expects, which builds trust in seconds.

05 · UI polish

Your real product, brought to life

We design your LUXY screens cleanly.

Your real booking and trip views, designed for the screen and brought to life.

The screens in the video get rebuilt.

This build touches more corners of the platform, so production covers a wider set of your key views.

The product is mid-redesign, so we design to where the revamp is heading and handle light cleanup as it lands.

You keep the project files.

So your team can reuse everything down the road if needed.

06 · Investment

Pricing & what you get

The story-led build runs 60 to 90 seconds depending on how far the story goes. Timeline runs about four weeks from kickoff to delivery.

~60 seconds$7,500Story-Led Explainer

The story, tight. Problem, fix, ask.

~90 seconds$9,800Story-Led Explainer

The full arc with room for proof and more product on screen.

Included & add-ons

Run ~5 seconds overFree

Shorter recut for problem-aware buyers$500

Vertical 9:16 cut for social$750

Extra hook variant$500

We start from your script, and the script decides the length.

07 · Next

Path forward

1Review this alongside the example videos we sent.

2Reply with any thoughts or comments.

3Send over the script you have, and we'll give it a proper read.

4Book a call with us to lock the build.

The callMeeting agenda

Discuss this doc and lock the build

A deeper dive into the LUXY booking flow (if possible)

Walk through the script you have and map next steps

Note

You mentioned more videos over the next year, so one thing worth knowing: this first video establishes assets that carry forward, like:

The designed screensThe visual styleThe script structure

Future videos that reuse them tend to quote lower, since part of the work is already done. Each one would still be scoped on its own. And if any questions come up in the meantime, just ask.

The full process

Discovery & OverviewYou are here

Script

Storyboard & Creative Direction

Animation & Production

Examples