Creative Clout / Production Brief

Home Service Pass

Consumer app / two-sided marketplace

Deadline

4-5 week delivery

Start

early Aug 2026

Status

In production

Deliverables

6 videos

Two videos from one build. Homeowner master sells passes, provider cut recruits supply. App gets rebuilt once, everything else pulls from it.

01Production timeline

Script3 biz days

Messaging locked, client approved

Storyboard & DirectionWeek 1-2< current

Every frame designed before animation

Animation & ProductionWeek 2-4

Motion, sound design, assembly

Delivery & CutsWeek 4-5

Master plus all derivative cuts

02Deliverables

6 videos out of one production.

Homeowner master

60s / 16:9 / voiceover

Primary asset. Site + YouTube.

Homeowner site cut

trimmed intro / 16:9

Hook pulled forward for warm traffic. Truncation only, no re-animation.

Provider recruitment

30s / 16:9 / voiceover

Separate script. Reuses rebuilt app assets.

Vertical ad cut A

9:16 / hook A

Reframed from master.

Vertical ad cut B

9:16 / hook B

Alt opening.

Vertical ad cut C

9:16 / hook C

Alt opening.

03Scene breakdown

The homeowner master. Provider cut follows the same spine with its own script.

01Hook

Lead with the value. The pass paying for itself, in the first 3 seconds.

02Problem

Nobody knows who to trust. Services add up. Everyone's been burned.

03Solution

One pass. Six services free, then member discounts on everything else.

Pass / membership screen

04Demo

Browse providers, book, done. Real app in a phone frame.

Provider browse + booking flow

05Proof

Every provider is vetted. Trust is the real objection, so give it a beat.

Provider profile / vetted badge

06Ask

Get your pass. One clear CTA.

04Screens to rebuild

Recreated from the client's live app, not screen-recorded. Concentrated in the demo section.

Provider browse

Category list + provider cards

Booking flow

Select service, confirm, done

Pass / membership

The 6 free services + discounts

Provider profile

Vetted badge, reviews

05Build specs

Style

Fast-paced, voiced over

Aspect (master)

16:9 widescreen

UI treatment

Rebuilt from scratch, every component editable

Source

Client login provided. Recreate, do not screen-record.

Client involvement

~1hr total: script, storyboard, final review

Revisions

Unlimited at script + storyboard

06Watch-outs

Client provides app login for UI reference. The 6 free services must be named on screen. Provider video is a separate script, do not merge. Vertical cuts are reframes of the master, not new builds.

CREATIVE CLOUT / INTERNALHOME SERVICE PASS

No Risk: We'll refund you if it's not a fit