Step 02 · Script

YC / Dating App Video Script

Drafted for Gortex by Creative Clout.

GortexJuly 2026Creative Clout

The full process

Discovery & Overview

ScriptYou are here

Storyboard & Creative Direction

Animation & Production

Video 1 · YC / investor cut

The dating app story

Timed to 60 seconds, which is on the quick-paced side for this many words. Closer to 90 gives the reveals more room to breathe.

60-90 seconds~168 wordsVoiceover

Spine

Hook→Problem→Turn→Use case→Payoff→Widen→Close

Hook

0:00 - 0:06Hook16w · 160 wpm

The algorithms | engines that decide what we see on our feeds have always belonged to big tech.

Problem

0:06 - 0:11Stakes15w · 180 wpm

Every recommendation, every match, decided within walled gardens by giants, competing for the same users.

Turn

0:11 - 0:16The turn13w · 156 wpm

Today, Gortex gives that same power to every platform, through frontier agentic decisioning.

Use case

0:16 - 0:18Use case6w · 180 wpm

Take this dating app, for example.

0:18 - 0:25Onboarding20w · 171 wpm

Gortex learns what people actually want in a partner | match by deploying an agent for every user that joins the platform.Rides on Hemin confirming the agents are real, shipped features. If so, this is a literal hero visual; if not, an abstract engine beat.

0:25 - 0:31The reasoning16w · 160 wpm

The agents communicate, compare, and reason about whether two users are actually right for each other | are actually a match made in heaven.

Payoff

0:31 - 0:38The match20w · 171 wpm

Users see the full conversation that got them there, and become a match if both people like what they see.The receipt beat. This is what makes shows its work concrete rather than a claim.

0:38 - 0:43The outcome15w · 180 wpm

When deciding is this easy, and the decisions feel this trustworthy, people keep coming back.

Widen

0:43 - 0:51The widen21w · 158 wpm

But Gortex isn't just dating. It's for every feed, every marketplace, and every recommendation engine that apps live or die by.

0:51 - 0:55The product11w · 165 wpm

One API that personalizes | ranks every feed, and shows you exactly why.

0:55 - 1:00The close15w · 180 wpm

For years, tech titans have built decisioning for themselves. Gortex just built it for everyone.

How to read this

Reading the script

Braces are open options

Anything inside braces is a choice still on the table, like {algorithms | engines}. Pick one per line on the call and that beat locks.

Timecodes are the pace

Each beat shows its word count and speaking rate. This script is timed to ~60 seconds, which runs quick. Nearer 90 the same lines relax, allowing for more visual represenation.

Before storyboard

What the storyboard will need

A short list of the pieces that decide what gets drawn in the next phase.

Are the AI agents shipped, or the story of the engine?

Real product UI to reference (the decide call, the dashboard)

Dating app: branded with real UI, or clean and illustrative

Any real numbers to show on screen (latency, scale)

Target length locked at 60 or 90 seconds

Brand assets (logo, type, color)

Prepared by Creative Cloutgortex.ai · July 2026