Step 02 · Script
The Scripts
Prepared for homeservicepass.com by Creative Clout.
Home Service PassJuly 2026Creative Clout
The full process
Discovery & Overview
2
ScriptWe are here3
Storyboard & Creative Direction4
Animation & Production01 · Homeowner video
Homeowner
The value math, front to back. Everything here answers the question the first line asks.
60 seconds138 wordsVoiceover
Spine
Hook→Problem→Solution→Demo→Proof→Ask
Hook
0:00 - 0:03Hook9w · 180 wpm
Every year, your home needs a dozen different services.
Problem
0:03 - 0:08Stakes11w · 132 wpm
Add up what they cost you. It's more than you think.
0:08 - 0:13Stakes12w · 144 wpm
And next year, you do it all again. Full price, every time.
Solution
0:13 - 0:18Reveal11w · 132 wpm
Introducing | That's why we built Home Service Pass. All your home services. One pass.
0:18 - 0:27The offer23w · 153 wpm
And when you sign up | get yours, you get six services, completely free. (From pest control, to carpet cleaning, to window washing and more.)
0:27 - 0:30The stackSilent
No narration.
0:30 - 0:34The drop9w · 135 wpm
The pass literally costs less than what's already included.
0:34 - 0:37"Aha" Moment7w · 140 wpm
It pays for itself on day one.
0:37 - 0:45The expansion19w · 142 wpm
And that's just the beginning. Every other job your home needs, all year, at prices the public can't get.
0:45 - 0:48The perks7w · 140 wpm
Plus member perks that keep adding up.
Demo
0:48 - 0:52The app10w · 150 wpm
They're all right there. Just pick one and book it.
Proof
0:52 - 0:54Proof5w · 150 wpm
Every provider, local and vetted.
Ask
0:54 - 1:00The ask15w · 150 wpm
Download the app today, get your pass, and stop paying one job at a time.
How to read this
Reading the script
Braces are open options
Anything inside braces is a choice still on the table. Pick one per line and that beat is locked.
Timecodes are the pace
Each beat carries its own word count and speaking rate, which sets the voiceover read and gives every shot a budget.
Silence is scripted
The hold after the value stack carries no narration on purpose. The numbers on screen do that work alone.
Notes get added live
Anything decided on this call is captured against the beat it belongs to, so nothing gets lost before the storyboard.
Before storyboard
What the storyboard will need
A short list of things that helps guide us in the next phase.
The six service prices
Which perks are live
Categories to feature
App login
What a provider sees in the app
Brand assets
Prepared by Creative Clouthomeservicepass.com · July 2026