Step 02 · Script

The Scripts V2

Prepared for homeservicepass.com by Creative Clout. Two videos, both audiences, built from one production.

Home Service PassJuly 2026Creative Clout
The full process
Discovery & Overview
2
ScriptYou are here
3
Storyboard & Creative Direction
4
Animation & Production
01 · Homeowner video

Homeowner

The value math, front to back. Everything here answers the question the first line asks.

60 seconds138 wordsVoiceover
Spine
Hook→Problem→Solution→Demo→Proof→Ask
Hook
0:00 - 0:03Hook9w · 180 wpm
Every year, your home needs a dozen different services.
Problem
0:03 - 0:08Stakes11w · 132 wpm
Add up what they cost you. It's more than you think.
0:08 - 0:13Stakes12w · 144 wpm
And next year, you do it all again. Full price, every time.
Solution
0:13 - 0:18Reveal12w · 144 wpm
That's why we built Home Service Pass. All your home services. One pass.
0:18 - 0:22The offer10w · 150 wpm
Your membership includes six home services at no additional cost.
0:22 - 0:29The value stackSilent (visual)
No narration.
0:29 - 0:32Value landsSilent (breathe)
No narration.
0:32 - 0:36The point9w · 135 wpm
The membership can pay for itself, on day one.
0:36 - 0:39Expansion intro5w · 100 wpm
But that's only the beginning.
0:39 - 0:46The expansion13w · 111 wpm
Every other job your home needs. All year. At prices the public can't get.
0:46 - 0:50The perks7w · 105 wpm
Plus, exclusive member perks that keep adding up.
Demo
0:50 - 0:58The app17w · 128 wpm
Everything you need, all in one place. Choose the service you want, and connect with a trusted provider in minutes.
Proof
0:58 - 1:02Proof12w · 144 wpm
A growing network of trusted local professionals and nationally recognized home-service brands.
Ask
1:02 - 1:07The ask13w · 130 wpm
Join Home Service Pass today. Download the app. Unlock a smarter way to care for your home.
How to read this

Reading the script

Braces are open options

Anything inside braces is a choice still on the table. Pick one per line and that beat is locked.

Timecodes are the pace

Each beat carries its own word count and speaking rate, which sets the voiceover read and gives every shot a budget.

Notes get added live

Anything decided on this call is captured against the beat it belongs to, so nothing gets lost before the storyboard.

Before storyboard

What the storyboard will need

A short list of things that helps guide us in the next phase.

A provider demo account to film
A screen walkthrough of the app together
Brand assets
Prepared by Creative Clouthomeservicepass.com · July 2026
Step 02 · Script

The Scripts

Prepared for homeservicepass.com by Creative Clout.

Home Service PassJuly 2026Creative Clout
The full process
Discovery & Overview
2
ScriptWe are here
3
Storyboard & Creative Direction
4
Animation & Production
01 · Homeowner video

Homeowner

The value math, front to back. Everything here answers the question the first line asks.

60 seconds138 wordsVoiceover
Spine
Hook→Problem→Solution→Demo→Proof→Ask
Hook
0:00 - 0:03Hook9w · 180 wpm
Every year, your home needs a dozen different services.
Problem
0:03 - 0:08Stakes11w · 132 wpm
Add up what they cost you. It's more than you think.
0:08 - 0:13Stakes12w · 144 wpm
And next year, you do it all again. Full price, every time.
Solution
0:13 - 0:18Reveal11w · 132 wpm
Introducing | That's why we built Home Service Pass. All your home services. One pass.
0:18 - 0:27The offer23w · 153 wpm
And when you sign up | get yours, you get six services, completely free. (From pest control, to carpet cleaning, to window washing and more.)
0:27 - 0:30The stackSilent
No narration.
0:30 - 0:34The drop9w · 135 wpm
The pass literally costs less than what's already included.
0:34 - 0:37"Aha" Moment7w · 140 wpm
It pays for itself on day one.
0:37 - 0:45The expansion19w · 142 wpm
And that's just the beginning. Every other job your home needs, all year, at prices the public can't get.
0:45 - 0:48The perks7w · 140 wpm
Plus member perks that keep adding up.
Demo
0:48 - 0:52The app10w · 150 wpm
They're all right there. Just pick one and book it.
Proof
0:52 - 0:54Proof5w · 150 wpm
Every provider, local and vetted.
Ask
0:54 - 1:00The ask15w · 150 wpm
Download the app today, get your pass, and stop paying one job at a time.
How to read this

Reading the script

Braces are open options

Anything inside braces is a choice still on the table. Pick one per line and that beat is locked.

Timecodes are the pace

Each beat carries its own word count and speaking rate, which sets the voiceover read and gives every shot a budget.

Silence is scripted

The hold after the value stack carries no narration on purpose. The numbers on screen do that work alone.

Notes get added live

Anything decided on this call is captured against the beat it belongs to, so nothing gets lost before the storyboard.

Before storyboard

What the storyboard will need

A short list of things that helps guide us in the next phase.

The six service prices
Which perks are live
Categories to feature
App login
What a provider sees in the app
Brand assets
Prepared by Creative Clouthomeservicepass.com · July 2026

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