Step 03 · Storyboard

The Storyboards

Prepared for homeservicepass.com by Creative Clout. The film, frame by frame, ready to review together before animation begins.

Home Service PassSeptember 2026Creative Clout
The full process
Discovery & Overview
Script
Storyboard & Creative Direction
3.5
You are here
4
Animation & Production
Happening now
The Provider 30 board is rebuilt with everything from the review call - under the Provider pill
All current cuts are uploaded to the review folder - one click, just below
Awaiting your feedback
Next steps
01Review / Feedback on Storyboard
02Animate Provider Video & Finalize change Brad's Note on Hook B
03Finalize Project - Share final deliverables
DeliverablesOne shared folder with your final deliverables for review.
Open the review folder
The board

The storyboard

The homeowner video in order, top to bottom. Every frame sits under the line being spoken over it, with early animation ideas noted where they exist; frames without a line are silent, visual-only moments.

A quick note before reading: small edits were made during the animation phase - repositioning, minimal voiceover script changes, and similar refinements - and are not re-drawn on this board. Where the two differ, the animation is the latest version.
Hook01
0:00 - 0:01Hook
Every year,Animation idea (not final): the year counter enters with a fast scroll and stops on 2026.
Hook02
0:01 - 0:03Hook
your home needs a dozen different services.Animation idea (not final): type lands word by word while the service pills animate in.
Stakes03
0:03 - 0:04Stakes
Add up what they cost you. It's more than you think.Animation idea (not final): the number enters the frame and climbs toward 1,538 on beats.
The counter climbs04
0:04 - 0:06The counter climbs
Add up what they cost you. It's more than you think.
The counter lands05
0:06 - 0:08The counter lands
Add up what they cost you. It's more than you think.
The costs turn red06
0:08 - 0:09The costs turn red
Add up what they cost you. It's more than you think.Animation idea (not final): the number turns red and service bubbles float up like balloons until they leave the frame.
The extras pile on07
0:09 - 0:11The extras pile on
And next year, you do it all again.
Full price08
0:11 - 0:12Full price
Full price,Animation idea (not final): zoom in, type scales up quickly.
Every time09
0:12 - 0:13Every time
every time.
Reveal10
0:13 - 0:16Reveal
That's why we built Home Service Pass.Animation idea (not final): cut to the blue gradient; the phone animates in elegantly.
Reveal11
0:16 - 0:18Reveal
All your home services. One pass.Animation idea (not final): the phone turns and we see the app UI.
The offer12
0:18 - 0:20The offer
Your membership includes six home services at no additional cost.The savings pill (1,538 in retail value) now lives on this frame. Open item: the frame shows seven services while the script line says six. We confirm the final count and the voiceover updates to match.
The value stack13
0:20 - 0:26The value stack
Animation idea (not final): the included services come into frame from the bottom, one by one.
The point14
0:26 - 0:31The point
The membership can pay for itself, on day one.The counter motif returns in red: the value stack lands on 1,538 as the member pass slides in.
The price lands15
0:31 - 0:36The price lands
The counter swipes down into $349 as the member pass slides in. Per year stays off the price.
Only the beginning16
0:36 - 0:39Only the beginning
But that's only the beginning.Animation idea (not final): cut to the blue gradient; type animates in. The savings pill moved up to the offer frame.
The expansion17
0:39 - 0:41The expansion
Every other job your home needs.Animation idea (not final): the HSP icon scales up from center with circular waves fading out as they grow.
The expansion18
0:41 - 0:43The expansion
Every other job your home needs.Animation idea (not final): zoom out; service pills slide in from the sides, strokes filling with green.
All year19
0:43 - 0:44All year
All year.The voiceover pauses on each beat of this line for impact.
At prices20
0:44 - 0:45At prices
At prices
the public21
0:45 - 0:46the public
the public
can't get22
0:46 - 0:47can't get
can't get.
Members only23
0:47 - 0:48Members only
Animation idea (not final): the phone slides up while non-member avatars fade in blurred behind it, with a subtle rotation.
The perks24
0:48 - 0:52The perks
Plus, exclusive member perks that keep adding up.Animation idea (not final): avatars fade out and the perk pills animate in around the phone.
The app25
0:52 - 0:55The app
Everything you need, all in one place.Animation idea (not final): the perks leave and the phone does a quick full rotation into its next screen.
Choose a service26
0:55 - 0:57Choose a service
Choose the service you want,Animation idea (not final): the UI flow of scheduling a service.
Booking confirmed27
0:57 - 0:59Booking confirmed
and connect with a trusted provider in minutes.Animation idea (not final): the phone slides down and the Booking Confirmed notification pops in.
The network28
0:59 - 1:01The network
A growing network of trusted home-service professionals... from local experts to nationally recognized brands.Per Brad: service-identity provider cards, no company logos for now. Multiple services popping up on screen.
The reviews29
1:01 - 1:02The reviews
Four members now in: Jon H., Yassah P., Nicole K., Blake E. Animation idea (not final): cards move up as reviews animate in slowly, with a premium feel.
The reviews30
1:02 - 1:03The reviews
The reviews31
1:03 - 1:04The reviews
The reviews32
1:04 - 1:05The reviews
The ask33
1:05 - 1:07The ask
Join Home Service Pass today.
The ask34
1:07 - 1:09The ask
Download the app. Unlock a smarter way to care for your home.End card color still in play: testing a white background with navy logo for crispness.
Prepared by Creative Clouthomeservicepass.com · September 2026
Step 02 · Script

The Scripts Final

Prepared for homeservicepass.com by Creative Clout.

Home Service PassJuly 2026Creative Clout
Voiceover

Voiceover samples

References and sample reads of the script. Press play, scrub around, and let us know which voice feels right. Note: The volume levels aren't mastered, the music selection can change, and the timing of each line are subject to slight changes in the animation phase to fit the visuals / music more accurately.

Drew - Homeowner Master
0:000:00
01 · HOMEOWNER VIDEO

Homeowner

Timing & Words-Per-Minute and visual content subject to change slightly.

60 seconds138 wordsVoiceover
Spine
Hook→Problem→Solution→Demo→Proof→Ask
Hook
0:00 - 0:03Hook9w · 180 wpm
Every year, your house needs maintenence, repairs, and improvements.
VisualQuick icons or labels for the different jobs a home needs during the year pop up one after another. This sets up the idea that these all cost money, which the next beat adds up.
Problem
0:03 - 0:08Stakes11w · 132 wpm
Add up what they cost you. It's more than you think.
VisualThis is the first intro of the counter. As the voice says 'add up what they cost you,' the costs stack up and a number counter climbs on screen. It stops on $1,178, what a homeowner already spends in a year. Use this exact same counter later when we add and stack the included value from the 6 services he's offering. They should look and feel like the same object, because this early number is the problem and the saving of paying for a pass is the answer to it later.
0:08 - 0:13Stakes12w · 144 wpm
And next year, you do it all again. Full price, every time.
VisualSomething that makes the viewer feel the burden of paying this every year.
Solution
0:13 - 0:18Reveal12w · 144 wpm
That's why we built Home Service Pass. All your home services. One pass.
VisualThis is the first time we show the app. Phone floating on screen with the logo on it, kept simple and clean so people instantly get that it's an app. Maybe a few clean pieces of the dashboard components or service icons hover on around or on the sides of the floating phone.
0:18 - 0:22The offer10w · 150 wpm
Your membership includes eight home services at no additional cost.
VisualThis part is carried mostly by bringing the counter back. But with each service quickly appearing on the screen one after the other. As each one lands, a single running value counter (in the corner, or wherever looks best) keeps climbing. The counter shows the running total, not a price on each service. - Pest Control - Window Washing - Home Cleaning - Carpet Cleaning - Bin Cleaning - Garage Door Tune-Up (Each have a green checkmark 'INCLUDED' badge.) The counter continues increasining until it lands on "$1,178 included value"
0:22 - 0:29The value stackSilent (visual)
No narration.
VisualSpace to breathe and visualize the value comparison. The counter climbs and stops on '$1,178 Included Value.' Hold there a moment, then the number drops down to the price of the home service pass ($349).
0:29 - 0:32Value landsSilent (breathe)
No narration.
VisualThe gap between the two numbers (what they WOULD be paying, and the price of the Pass) is the whole point. *Keep the services and the final number easy to edit/change for other future iterations. (the price may change / the six free services could become seven if another one is added in the future).*
0:32 - 0:36The point9w · 135 wpm
The membership can pay for itself, on day one.
VisualSmall pause in the voiceover between 'itself' and 'on day one.' By now, the price is already on screen from the counter dropping ($1,178 down to about $349), so when the voice says 'pays for itself' . it should be complimented with a way to visualize/introduce that this $349 is the member pass. (maybe a card or UI component).
0:36 - 0:39Expansion intro5w · 100 wpm
But that's only the beginning.
Visual
0:39 - 0:46The expansion13w · 111 wpm
Every other job your home needs. All year. At prices the public can't get.
VisualA fast burst of more service categories filling the screen one after another: - HVAC, - Electrical - Roofing - Concrete - Painting - Flooring - Plumbing - Landscaping - Windows - Home Security - Interior Design - Automotive - Pet Services ending on -'and more.' The point is to show how many different kinds of jobs are covered.
0:46 - 0:50The perks7w · 105 wpm
Plus, exclusive member perks that keep adding up.
VisualThe member perks stack up on screen one by one: - Priority Scheduling - Complimentary Consultations - Preferred Member Pricing - Exclusive Upgrades - Seasonal Promotions - Member-Only Offers. STILL TO DECIDE: do we show these as clean text and icons we design, or as recreated versions of the real cards in the app (the app shows things like 'concrete up to $1,000 off + priority scheduling')
Demo
0:50 - 0:58The app17w · 128 wpm
Everything you need, all in one place. Choose the service you want, and connect with a trusted provider in minutes.
VisualFrom the customer's point of view, a quick booking flow. Can show the booking page or a minimal view of the 'Book' flow. And a quick app notification sliding down from the top saying 'Your Pest Control Service Is Scheduled,' with a soft chime and maybe a doorbell right after so the moment feels satisfying and instant.
Proof
0:58 - 1:02Proof12w · 144 wpm
A growing network of trusted local professionals and nationally recognized home-service brands.
VisualSprinkle in positive / five-star reviews as quick flashes surrounding the home services pro logo in the middle - "It's a no-brainer." - "Paid for itself in minutes." - 'Best app for your home." - "Wish I knew about this sooner."
Ask
1:02 - 1:07The ask13w · 130 wpm
Join Home Service Pass today. Download the app. Unlock a smarter way to care for your home.
Visual
Internal reference

What appears on screen

Content and figures to consider for animation.

Included services
6 Services in order: -Pest Control -Window Washing - Home Cleaning - Carpet Cleaning - Bin Cleaning - Garage Door Tune-Up Could become seven in the future.
Value figures
Included value: $1,178, then drops to the price ~$349. Both numbers may be edited in future interation of the video.
Expansion categories
HVAC, Electrical, Roofing, Concrete, Painting, Flooring, Plumbing, Landscaping, Windows, Home Security, Interior Design, Automotive, Pet Services, and more.
Member perks
- Priority Scheduling - Complimentary Consultations - Preferred Member Pricing - Exclusive Upgrades - Seasonal Promotions - Member-Only Offers
Review quotes
- "It's a no-brainer." - "Paid for itself in minutes." - "Best app for your home." - "Wish I knew about this sooner."
Push notifications
Homeowner Video: "Your Pest Control Service Is Scheduled" plus a soft chime, then a doorbell. Service name swaps. Provider Video: New Booking Notification
Proof brands (Secondary)
If there's time / space for it in the "PROOF" section towards the end of the video where the reviews are going Brad may want to add recognized brand logo (e.g. the top-10 home-security company). This is secondary and would ened to confirm with Brad which brands can be shown before animating.

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