Step 02 · Script

The Scripts Final

Prepared for homeservicepass.com by Creative Clout.

Home Service PassJuly 2026Creative Clout

The full process

Discovery & Overview

Script

Storyboard & Creative DirectionYou are here

Animation & Production

Voiceover

Voiceover samples

References and sample reads of the script. Press play, scrub around, and let us know which voice feels right. Note: The volume levels aren't mastered, the music selection can change, and the timing of each line are subject to slight changes in the animation phase to fit the visuals / music more accurately.

Jason

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Jake

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Drew

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Cali

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Blain

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Kat

0:000:00

01 · HOMEOWNER VIDEO

Homeowner

Timing & Words-Per-Minute and visual content subject to change slightly.

60 seconds138 wordsVoiceover

Spine

Hook→Problem→Solution→Demo→Proof→Ask

Hook

0:00 - 0:03Hook9w · 180 wpm

Every year, your home needs a dozen different services.

VisualQuick icons or labels for the different jobs a home needs during the year pop up one after another. This sets up the idea that these all cost money, which the next beat adds up.

Problem

0:03 - 0:08Stakes11w · 132 wpm

Add up what they cost you. It's more than you think.

VisualThis is the first intro of the counter. As the voice says 'add up what they cost you,' the costs stack up and a number counter climbs on screen. It stops on $1,178, what a homeowner already spends in a year. Use this exact same counter later when we add and stack the included value from the 6 services he's offering. They should look and feel like the same object, because this early number is the problem and the saving of paying for a pass is the answer to it later.

0:08 - 0:13Stakes12w · 144 wpm

And next year, you do it all again. Full price, every time.

VisualSomething that makes the viewer feel the burden of paying this every year.

Solution

0:13 - 0:18Reveal12w · 144 wpm

That's why we built Home Service Pass. All your home services. One pass.

VisualThis is the first time we show the app. Phone floating on screen with the logo on it, kept simple and clean so people instantly get that it's an app. Maybe a few clean pieces of the dashboard components or service icons hover on around or on the sides of the floating phone.

0:18 - 0:22The offer10w · 150 wpm

Your membership includes six home services at no additional cost.

VisualThis part is carried mostly by bringing the counter back. But with each service quickly appearing on the screen one after the other. As each one lands, a single running value counter (in the corner, or wherever looks best) keeps climbing. The counter shows the running total, not a price on each service. - Pest Control - Window Washing - Home Cleaning - Carpet Cleaning - Bin Cleaning - Garage Door Tune-Up (Each have a green checkmark 'INCLUDED' badge.) The counter continues increasining until it lands on "$1,178 included value"

0:22 - 0:29The value stackSilent (visual)

No narration.

VisualSpace to breathe and visualize the value comparison. The counter climbs and stops on '$1,178 Included Value.' Hold there a moment, then the number drops down to the price of the home service pass ($349).

0:29 - 0:32Value landsSilent (breathe)

No narration.

VisualThe gap between the two numbers (what they WOULD be paying, and the price of the Pass) is the whole point. *Keep the services and the final number easy to edit/change for other future iterations. (the price may change / the six free services could become seven if another one is added in the future).*

0:32 - 0:36The point9w · 135 wpm

The membership can pay for itself, on day one.

VisualSmall pause in the voiceover between 'itself' and 'on day one.' By now, the price is already on screen from the counter dropping ($1,178 down to about $349), so when the voice says 'pays for itself' . it should be complimented with a way to visualize/introduce that this $349 is the member pass. (maybe a card or UI component).

0:36 - 0:39Expansion intro5w · 100 wpm

But that's only the beginning.

Visual

0:39 - 0:46The expansion13w · 111 wpm

Every other job your home needs. All year. At prices the public can't get.

VisualA fast burst of more service categories filling the screen one after another: - HVAC, - Electrical - Roofing - Concrete - Painting - Flooring - Plumbing - Landscaping - Windows - Home Security - Interior Design - Automotive - Pet Services ending on -'and more.' The point is to show how many different kinds of jobs are covered.

0:46 - 0:50The perks7w · 105 wpm

Plus, exclusive member perks that keep adding up.

VisualThe member perks stack up on screen one by one: - Priority Scheduling - Complimentary Consultations - Preferred Member Pricing - Exclusive Upgrades - Seasonal Promotions - Member-Only Offers. STILL TO DECIDE: do we show these as clean text and icons we design, or as recreated versions of the real cards in the app (the app shows things like 'concrete up to $1,000 off + priority scheduling')

Demo

0:50 - 0:58The app17w · 128 wpm

Everything you need, all in one place. Choose the service you want, and connect with a trusted provider in minutes.

VisualFrom the customer's point of view, a quick booking flow. Can show the booking page or a minimal view of the 'Book' flow. And a quick app notification sliding down from the top saying 'Your Pest Control Service Is Scheduled,' with a soft chime and maybe a doorbell right after so the moment feels satisfying and instant.

Proof

0:58 - 1:02Proof12w · 144 wpm

A growing network of trusted local professionals and nationally recognized home-service brands.

VisualSprinkle in positive / five-star reviews as quick flashes surrounding the home services pro logo in the middle - "It's a no-brainer." - "Paid for itself in minutes." - 'Best app for your home." - "Wish I knew about this sooner."

Ask

1:02 - 1:07The ask13w · 130 wpm

Join Home Service Pass today. Download the app. Unlock a smarter way to care for your home.

Visual

Internal reference

What appears on screen

Content and figures to consider for animation.

Included services

6 Services in order: -Pest Control -Window Washing - Home Cleaning - Carpet Cleaning - Bin Cleaning - Garage Door Tune-Up Could become seven in the future.

Value figures

Included value: $1,178, then drops to the price ~$349. Both numbers may be edited in future interation of the video.

Expansion categories

HVAC, Electrical, Roofing, Concrete, Painting, Flooring, Plumbing, Landscaping, Windows, Home Security, Interior Design, Automotive, Pet Services, and more.

Member perks

- Priority Scheduling - Complimentary Consultations - Preferred Member Pricing - Exclusive Upgrades - Seasonal Promotions - Member-Only Offers

Review quotes

- "It's a no-brainer." - "Paid for itself in minutes." - "Best app for your home." - "Wish I knew about this sooner."

Push notifications

Homeowner Video: "Your Pest Control Service Is Scheduled" plus a soft chime, then a doorbell. Service name swaps. Provider Video: New Booking Notification

Proof brands (Secondary)

If there's time / space for it in the "PROOF" section towards the end of the video where the reviews are going Brad may want to add recognized brand logo (e.g. the top-10 home-security company). This is secondary and would ened to confirm with Brad which brands can be shown before animating.

What happens next

Next steps

About five weeks from approval to all six assets.

Brad to review / select voiceover

Storyboarding

The homeowner video first

Meet with Brad in ~1 week to review the storyboard.

Prepared by Creative Clouthomeservicepass.com · July 2026

Step 03 · Storyboard

The Storyboard

Prepared for homeservicepass.com by Creative Clout. The film, frame by frame, ready to review together before animation begins.

Home Service PassAugust 2026Creative Clout

The full process

Discovery & Overview

Script

Storyboard & Creative DirectionYou are here

Animation & Production

Before you scroll

What this is

This storyboard is a planning and alignment tool, not a final version of the video. Its purpose is to confirm accuracy and visual alignment before animation begins.

What we're reviewing here

Accuracy of the UI, screens, and product states

Correct pairing of copy with visuals

Scene order, pacing, and structure

The overall visual direction of the video

What this is not

Final animation

Final motion design

Final polish, depth, or transitions

The visuals shown are intentionally simplified. Some frames may appear static, include placeholders, or feel minimal. This is expected. Depth, motion, transitions, and refinement are developed during the animation phase, once alignment is approved.

How to read this

Reading the storyboard

Each frame pairs with its line

The image is what is on screen; the text under it is what is being said at that moment.

Timecodes are placement

Rough timing so the pacing can be felt. Exact timing gets tuned in animation.

Notes get added live

Anything decided on the call is captured on the frame it belongs to, so nothing gets lost going into animation.

The board

The storyboard

The homeowner video in order, top to bottom. Every frame sits under the line being spoken over it, with early animation ideas noted where they exist; frames without a line are silent, visual-only moments.

0:00 - 0:01Hook

Every year,Animation idea (not final): the year counter enters with a fast scroll and stops on 2026.

0:01 - 0:03Hook

your home needs a dozen different services.Animation idea (not final): type lands word by word while the service pills animate in.

0:03 - 0:04Stakes

Add up what they cost you. It's more than you think.Animation idea (not final): the number enters the frame and climbs toward 1,178 on beats.

0:04 - 0:06The counter climbs

Add up what they cost you. It's more than you think.

0:06 - 0:08The counter lands

Add up what they cost you. It's more than you think.

0:08 - 0:09The costs turn red

Add up what they cost you. It's more than you think.Animation idea (not final): the number turns red and service bubbles float up like balloons until they leave the frame.

0:09 - 0:11The extras pile on

And next year, you do it all again.

0:11 - 0:12Full price

Full price,Animation idea (not final): zoom in, type scales up quickly.

0:12 - 0:13Every time

every time.

0:13 - 0:16Reveal

That's why we built Home Service Pass.Animation idea (not final): cut to the blue gradient; the phone animates in elegantly.

0:16 - 0:18Reveal

All your home services. One pass.Animation idea (not final): the phone turns and we see the app UI.

0:18 - 0:20The offer

Your membership includes six home services at no additional cost.

0:20 - 0:26The value stack

Animation idea (not final): the included services come into frame from the bottom, one by one.

0:26 - 0:31The point

The membership can pay for itself, on day one.The counter motif returns: what these services would have cost, made unmistakably clear.

0:31 - 0:36The price lands

The counter swipes down into $349 as the member pass slides in. Per year stays off the price.

0:36 - 0:39Only the beginning

But that's only the beginning.The savings pill (1,178 in free services alone) follows the type in, per our last call.

0:39 - 0:41The expansion

Every other job your home needs.Animation idea (not final): the HSP icon scales up from center with circular waves fading out as they grow.

0:41 - 0:43The expansion

Every other job your home needs.Animation idea (not final): zoom out; service pills slide in from the sides, strokes filling with green.

0:43 - 0:44All year

All year.The voiceover pauses on each beat of this line for impact.

0:44 - 0:45At prices

At prices

0:45 - 0:46the public

the public

0:46 - 0:47can't get

can't get.

0:47 - 0:48Members only

Animation idea (not final): the phone slides up while non-member avatars fade in blurred behind it, with a subtle rotation.

0:48 - 0:52The perks

Plus, exclusive member perks that keep adding up.Animation idea (not final): avatars fade out and the perk pills animate in around the phone.

0:52 - 0:55The app

Everything you need, all in one place.Animation idea (not final): the perks leave and the phone does a quick full rotation into its next screen.

0:55 - 0:57Choose a service

Choose the service you want,Animation idea (not final): the UI flow of scheduling a service.

0:57 - 0:59Booking confirmed

and connect with a trusted provider in minutes.Animation idea (not final): the phone slides down and the Booking Confirmed notification pops in.

0:59 - 1:01The network

A growing network of trusted home-service professionals... from local experts to nationally recognized brands.Per Brad: service-identity provider cards, no company logos for now. Multiple services popping up on screen.

1:01 - 1:02The reviews

Real members now in: Jon H., Blake E., Yassah P. Animation idea (not final): cards move up as reviews animate in slowly, with a premium feel.

1:02 - 1:03The reviews

1:03 - 1:04The reviews

1:04 - 1:06The ask

Join Home Service Pass today.

1:06 - 1:08The ask

Download the app. Unlock a smarter way to care for your home.End card color still in play: testing a white background with navy logo for crispness.

1:07 - 1:09The ask

Download the app. Unlock a smarter way to care for your home.End card color still in play: testing a white background with navy logo for crispness.

Prepared by Creative Clouthomeservicepass.com · August 2026