Step 02 · Script

The Scripts

Prepared for homeservicepass.com by Creative Clout. Two videos, both audiences, built from one production.

Home Service PassJuly 2026Creative Clout
The full process
Discovery & Overview
2
ScriptWe are here
3
Storyboard & Creative Direction
4
Animation & Production
01 · Homeowner video

Homeowner

The value math, front to back. Everything here answers the question the first line asks.

60 seconds138 wordsVoiceover
The proven spine
Hook→Problem→Solution→Demo→Proof→Ask
Hook
0:00 - 0:03Hook15w · 150 wpm
Every year, your home needs a dozen different services.
Problem
0:03 - 0:08Stakes5w · 150 wpm
Add up what they cost you. It's more than you think.
0:08 - 0:13Stakes12w · 144 wpm
And next year, you do it all again. Full price, every time.
Solution
0:13 - 0:18Reveal11w · 132 wpm
Introducing | That's why we built Home Service Pass. All your home services. One pass.
0:18 - 0:27The offer23w · 153 wpm
And when you sign up | get yours, you get six services, completely free. From pest control, to carpet cleaning, to window washing and more.
0:27 - 0:30The stackSilent
No narration.
0:30 - 0:34The drop9w · 135 wpm
The pass literally costs less than what's already included.
0:34 - 0:37"Aha" Moment7w · 140 wpm
It pays for itself on day one.
0:37 - 0:45The expansion19w · 142 wpm
And that's just the beginning. Every other job your home needs, all year, at prices the public can't get.
0:45 - 0:48The perks7w · 140 wpm
Plus member perks that keep adding up.
Demo
0:48 - 0:52The app10w · 150 wpm
They're all right there. Just pick one and book it.
Proof
0:52 - 0:54Proof5w · 150 wpm
Every provider, local and vetted.
Ask
0:54 - 1:00The ask15w · 150 wpm
Download the app today, get your pass, and stop paying one job at a time.
02 · Service provider video

Service provider

Same structure, opposite side of the marketplace. Built from the components of the first video.

40 seconds78 wordsVoiceover
The proven spine
Hook→Solution→Demo→Proof→Ask
Hook
0:00 - 0:07Hook13w · 111 wpm
Home service pros. How much are you spending on leads you never got?
Solution
0:07 - 0:11Outcome7w · 105 wpm
We'll send you actual jobs. Not maybes | from people already waiting for the exact service you provide.
0:11 - 0:17Reveal13w · 130 wpm
All you have to do is jump on the Home Service Pass app.
Demo
0:17 - 0:25The marketplace14w · 105 wpm
One place, connecting you with people already waiting for the exact services you provide.
Proof
0:25 - 0:34The distinction18w · 120 wpm
We're not selling you leads. There's no bidding, and no fees. Just members who already paid to join.
Ask
0:34 - 0:40The ask13w · 130 wpm
Download the app, and start taking jobs you didn't have to pay for.
03 · Vertical ad cuts

Vertical hooks

Three openings on the same master, so the data can tell you which angle wins.

9:16 verticalSame masterThree openings
The proven spine
Hook
Hook
Hook AVertical cut 1
No narration.
Hook BVertical cut 2
No narration.
Hook CVertical cut 3
No narration.
How to read this

Reading the script

Braces are open options

Anything inside braces is a choice still on the table. Pick one per line and that beat is locked.

Timecodes are the pace

Each beat carries its own word count and speaking rate, which sets the voiceover read and gives every shot a budget.

Silence is scripted

The hold after the value stack carries no narration on purpose. The numbers on screen do that work alone.

Notes get added live

Anything decided on this call is captured against the beat it belongs to, so nothing gets lost before the storyboard.

Before storyboard

Six answers that change a line

Each one decides specific wording in the scripts above. None of it stops us revising the words today.

The six retail values

Individual prices for the six included services, so the total on screen is a figure you can stand behind. If it adds to $1,140, that is what we animate.

What the free services include

One of each per year, or something else. This decides whether the line stays completely free.

What vetted means

What has to happen before a provider goes live. The closing proof line uses that word, so it should describe something real as you grow.

Which member perks are live today

The perks line is written loosely on purpose. Once we know what a member can use now, it can get specific and land harder.

Where a homeowner buys the pass

In the app or on the site. This decides the last line of the homeowner video.

How a provider joins, and what it costs them

Self-serve or apply first, and confirmation that nothing is charged. This decides the last line of the provider video and the no fees claim.

Prepared by Creative Clouthomeservicepass.com · July 2026

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