About - Creative Clout

About

"A good video explains what you do. A great video compounds value across your funnel."

"A good video explains what you do. A great video compounds value across your funnel."

Matt Raposo, founder & CEO of Creative Clout
Matt Raposo, founder & CEO of Creative Clout

Our mission is to deliver the best product videos on the planet. Ones that don't just look great, but drive real growth for our clients who are dedicated to solving real problems. We're a team of motion design specialists, product designers, copy writers and exited SaaS founders. That combination means we'll understand how your product works, why it matters, and how your prospect needs to hear it.

We believe a great video doesn't just
"explain"… it unlocks a chain reaction of value that drives growth:

Authority -> Trust -> Clarity -> Conversion

That's the lens we bring to every project. We start with your product, your sales conversations, and your buyer's real confusion points (not a creative brief). Because we've built SaaS products ourselves, we recognize the patterns - what works, and what falls flat. One conversation with your team and we're not guessing at your messaging, we're building from it.

Based in the US. Founder-led from start to finish. Every project gets our full attention and you work directly with us.

Our mission is to deliver the best product videos on the planet. Ones that don't just look great, but drive real growth for our clients who are dedicated to solving real problems. We're a team of motion design specialists, product designers, copy writers and exited SaaS founders. That combination means we'll understand how your product works, why it matters, and how your prospect needs to hear it.

We believe a great video doesn't just
"explain"… it unlocks a chain reaction of value that drives growth:

Authority -> Trust -> Clarity -> Conversion

That's the lens we bring to every project. We start with your product, your sales conversations, and your buyer's real confusion points (not a creative brief). Because we've built SaaS products ourselves, we recognize the patterns - what works, and what falls flat. One conversation with your team and we're not guessing at your messaging, we're building from it.

Based in the US. Founder-led from start to finish. Every project gets our full attention and you work directly with us.

Elegant cursive signature of the name "Skylar" in black.
Matt Raposo, founder & CEO of Creative Clout

Quick-fire Facts

body of water near cityscape at daytime

Based in

USA - Boston, Los Angeles

people sitting down near table with assorted laptop computers

Background

Exited tech founders + product

sticky notes on corkboard

Serviced

250+ Projects

Tools we live in

Google Suite, Figma, Adobe Creative Suite, Claude

clear glass coffee pitcher beside turntable

Outside-of-work interests

Coffee, Music, Wellness

Core Values

Attention to detail

The client comes 1st

Continued improvement

Accountability


Our Team

Matt Raposo - CEO

Connor Heffernan - Creative Director, Designer

Andrey Ramirez - Motion Specialist

Viktoriya Semanchuk - Motion Specialist, Designer

Kassandra Mendes - Account Executive

Casin Ward - Account Executive

Sophia Sinclair - Marketing Director

Natercia Bento - Social Media Manager

SEO Keywords: Saas video agency, SaaS video production company, explainer video for SaaS, Sizzle video for SaaS. Web Design, Product Design, Ad Creative, Branding, Pitch Decks


A Message from the Founder

I didn't start Creative Clout as a video guy. I started it as a tech founder with a great product that people didn't understand.

That frustration shaped Creative Clout.

Here's what I mean: In 2020 I founded a SaaS-powered event technology platform and took it through to acquisition 4 years later. That's where I learned the complexity of explaining a product to buyers who don't have time, and why most videos fail when they're made by people who only understand animation and making things looks pretty.

Before that, I spent years in the music industry building a brand to 50M+ streams. That's where I learned how to earn attention in crowded markets (and why sound design never takes a back seat in our videos).

And through my consulting work, I built paid acquisition systems and wrote the copy that fueled them - Learning how buyers think, what makes them stop scrolling, and what pushes them to take action.

Today, Creative Clout is the combination of all three: product understanding, attention, and conversion.

I'm proud to say I've built a team that carries all of this into every project - and pushes me to raise the bar on every one. Turns out the scenic route was the right one lol.

Matt Raposo

CEO



A Message from the Founder

I didn't start Creative Clout as a video guy. I started it as a tech founder with a great product that people didn't understand.

That frustration shaped Creative Clout.

Here's what I mean: In 2020 I founded a SaaS-powered event technology platform and took it through to acquisition 4 years later. That's where I learned the complexity of explaining a product to buyers who don't have time, and why most videos fail when they're made by people who only understand animation and making things looks pretty.

Before that, I spent years in the music industry building a brand to 50M+ streams. That's where I learned how to earn attention in crowded markets (and why sound design never takes a back seat in our videos).

And through my consulting work, I built paid acquisition systems and wrote the copy that fueled them - Learning how buyers think, what makes them stop scrolling, and what pushes them to take action.

Today, Creative Clout is the combination of all three: product understanding, attention, and conversion.

I'm proud to say I've built a team that carries all of this into every project - and pushes me to raise the bar on every one. Turns out the scenic route was the right one lol.

Matt Raposo

CEO