Ad Creative
65 Nation
65 Nation is a daily lifestyle newsletter, delivering short, engaging news briefs and fun facts - all politics-free. With over 70,000 weekday subscribers, their growth relies heavily on sharp, direct-response creative that converts at scale.
Services
Ad Creative
Timeline
2 Weeks
Industry
Media
Year
2025
The Goal:
Help 65 Nation lower their customer acquisition cost by crafting high-performing ad creatives tailored to their demographic, without losing clarity, warmth, or brand tone.
The Challenge:
65 Nation had a high-performing Facebook ad driving signups at $0.75 CPA. But performance was stalling, and scaling was capped. They needed fresh creative that could match or beat their top ad without compromising message clarity or tone for their audience.
The Result:
Our creatives outperformed their $0.75 CPA control, giving 65 Nation fresh winning assets that lowered acquisition costs and expanded their scaling potential.
01
What We Focused On
Reverse engineer what made their winning ad perform
Explore fresh emotional angles that felt on-brand
Build scroll-stopping variations optimized for performance across Facebook / Meta placements
02
What We Delivered
9 performance-driven ad creatives built for direct response using customer testimonials and focusing on their core value-pillars
Frictionless scripting and edits tailored to their audience, with clean pacing and readability
Offer-forward framing, strong hooks, and strategically placed CTA points
The Outcome
Multiple ads beat their previous winner, allowing 65 Nation to reduce acquisition costs and refresh their creative rotation. Our winning edits became a key driver in their paid strategy, giving the team more testing headroom and stronger ROI on Facebook/Meta.
