Explainer Video
Invadel
Invadel is a New York City based cybersecurity firm that delivers penetration testing across web, API, mobile, cloud, and network infrastructure. Their team is fully in-house, certified, and carries 10+ years of experience, but prospects had no way to see the full scope of that process before getting on a call. We built an explainer video that makes the entire engagement crystal clear, from scoping to final attestation, so buyers show up informed and ready to move forward.
Services
Explainer Video
Timeline
4 Weeks
Industry
Cybersecurity
Year
2025
The Goal:
Create an explainer video that turns a complex, multi-step cybersecurity engagement into a clear and compelling narrative, one that builds trust through proof, walks prospects through the full workflow, and positions Invadel as the obvious long-term partner for compliance-driven penetration testing.
The Challenge:
Invadel's service is deeply technical and process-heavy, covering everything from manual pen testing to real-time vulnerability reporting and compliance-ready deliverables. Prospects in SaaS, FinTech, and HealthTech needed to understand both the rigor and the simplicity of working with Invadel, but that story was getting lost across sales calls and static website copy.
The Result:
A polished explainer video that takes Invadel's full engagement process, from initial scope to final attestation letter, and turns it into a visual story that builds credibility with every frame. Their sales team now has a tool that creates instant clarity and removes the guesswork before a conversation even starts.
01
What We Focused On
Why prospects in compliance-driven industries needed to see the process before trusting the provider
How to turn a 9-step technical workflow into a story that feels simple and builds confidence
Building a video that positions Invadel as a long-term security partner, not just a one-off vendor
02
What We Delivered
Translated a 9-Step Penetration Testing Workflow Into a Clear Visual Narrative
Designed Motion Graphics That Build Trust Through Proof and Process Transparency
Built a Sales Asset That Creates Immediate Clarity Around a Complex Service
Positioned the Brand as a Long-Term Compliance Partner, Not Just a Service Provider
The Outcome
Cybersecurity is a trust sale. Prospects need to believe in the process before they buy it. The video gave Invadel something they never had before: a way to show their entire engagement, step by step, without needing someone on a call to walk through it. Buyers now can understand the depth of what they are getting, from scoping to attestation, in under two minutes. That clarity was designed to shorten the sales cycle and made Invadel the obvious choice in a space where most competitors still rely on a PDF and a pitch deck to explain what they do.
