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Ad Creative That Outperformed a $0.75 CPA Winner for a 70K-Subscriber Newsletter

Ad Creative That Outperformed a $0.75 CPA Winner for a 70K-Subscriber Newsletter

Ad Creative That Outperformed a $0.75 CPA Winner for a 70K-Subscriber Newsletter

Ad Creative

Ad Creative

Ad Creative

65 Nation is a daily lifestyle newsletter, delivering short, engaging news briefs and fun facts - all politics-free. With over 70,000 weekday subscribers, their growth relies heavily on sharp, direct-response creative that converts at scale.

65 Nation is a daily lifestyle newsletter, delivering short, engaging news briefs and fun facts - all politics-free. With over 70,000 weekday subscribers, their growth relies heavily on sharp, direct-response creative that converts at scale.

The Goal:

Help 65 Nation lower their customer acquisition cost by crafting high-performing ad creatives tailored to their demographic, without losing clarity, warmth, or brand tone.

The Challenge:

65 Nation had a high-performing Facebook ad driving signups at $0.75 CPA. But performance was stalling, and scaling was capped. They needed fresh creative that could match or beat their top ad without compromising message clarity or tone for their audience.

The Result:

Our creatives outperformed their $0.75 CPA control, giving 65 Nation fresh winning assets that lowered acquisition costs and expanded their scaling potential.

01

What We Focused On

What We Focused On

  • Reverse engineer what made their winning ad perform

  • Explore fresh emotional angles that felt on-brand

  • Build scroll-stopping variations optimized for performance across Facebook / Meta placements

  • Reverse engineer what made their winning ad perform

  • Explore fresh emotional angles that felt on-brand

  • Build scroll-stopping variations optimized for performance across Facebook / Meta placements

02

What We Delivered

What We Delivered

  • 9 performance-driven ad creatives built for direct response using customer testimonials and focusing on their core value-pillars

  • Frictionless scripting and edits tailored to their audience, with clean pacing and readability

  • Offer-forward framing, strong hooks, and strategically placed CTA points

  • 9 performance-driven ad creatives built for direct response using customer testimonials and focusing on their core value-pillars

  • Frictionless scripting and edits tailored to their audience, with clean pacing and readability

  • Offer-forward framing, strong hooks, and strategically placed CTA points

03

The Outcome

The Outcome

Multiple ads beat their previous winner, allowing 65 Nation to reduce acquisition costs and refresh their creative rotation. Our winning edits became a key driver in their paid strategy, giving the team more testing headroom and stronger ROI on Facebook/Meta.

Multiple ads beat their previous winner, allowing 65 Nation to reduce acquisition costs and refresh their creative rotation. Our winning edits became a key driver in their paid strategy, giving the team more testing headroom and stronger ROI on Facebook/Meta.

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65 Nation

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65 Nation

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Get High-Converting Design in 48 Hours — Or Your Money Back

Get High-Converting Design in 48 Hours — Or Your Money Back

Get High-Converting Design in 48 Hours — Or Your Money Back

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