Case Study: A brand world and inuitive messaging system helping Glide & Groom overhaul their E-Commerce experience

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A brand world and inuitive messaging system helping Glide & Groom overhaul their E-Commerce experience

Branding

Glide & Groom is a self-care pet brand focused on making grooming calm, intuitive, and stress-free through smart design and practical innovation.

The Goal:

Create a visual and verbal system that reframed grooming as a moment of care and connection, not stress and mess.

The Challenge:

Glide & Groom wanted to evolve from product to brand, creating something scalable, distinctive, and emotionally resonant.

The Result:

A modern, scalable direct-to-consumer brand built around emotional resonance and practical innovation. From visual identity and packaging to messaging and media, Glide & Groom now stands apart with a clear promise: grooming made easy for pets, and their parents

What We Focused On

Why pet owners were frustrated with traditional grooming tools
What made The Paw Pamper different and how to amplify it
How strategic design could become their competitive advantage

Why pet owners were frustrated with traditional grooming tools
What made The Paw Pamper different and how to amplify it
How strategic design could become their competitive advantage

What We Delivered

Aligned product and brand into a cohesive, scalable DTC vision rooted in emotional resonance
Built a design and messaging system that simplified the grooming experience for both pets and parents
Crafted a tactile, modern identity system optimized for shelf, screen, and social
Positioned Glide & Groom to compete not just on function, but on feeling

Aligned product and brand into a cohesive, scalable DTC vision rooted in emotional resonance
Built a design and messaging system that simplified the grooming experience for both pets and parents
Crafted a tactile, modern identity system optimized for shelf, screen, and social
Positioned Glide & Groom to compete not just on function, but on feeling